The Nevada Sagebrush

YouTube is no longer just the go-to place to watch hysterical viral videos of a dramatic chipmunk or a 7-year-old stealing his grandma’s car to go to Walmart. YouTube is now the place to go for fashion and beauty tips, thanks to the hundreds of fashion- and makeup-savvy people posting helpful advice for the masses.

These top four makeup and fashion gurus dole out even better beauty advice than Elle and Glamour, all while managing to be extremely entertaining.

Anna Saccone, a fashion stylist and former Ralph Lauren intern from the UK, runs the channel “TheStyleDiet.” Don’t let the name of her channel fool you, Saccone’s videos range everywhere from beauty advice, makeup tutorials, product reviews, hair tutorials, video blogs, videos of her Maltese puppy doing tricks and of course, her specialty, fashion advice and style how-to videos. Unlike some other fashion gurus on YouTube who tend to focus only on fresh-off-the-runway trends that are not only unwearable but often unaffordable for the majority of women, Saccone gives styling advice that will fit everyone’s sense of style and budget. Saccone’s disarming demeanor and friendly personality help set her aside from the slew of other fashion gurus on YouTube. When watching her videos, viewers get the sense that they are listening to their best friend give all these fashion tips— not a stranger from London. Be sure to check out some of Saccone’s most helpful videos, where she shows viewers how to style looks for the fall and winter using navy and black, how to style boyfriend jeans, how to dress for your body shape and how to organize your closet and accessories.

JuicyTuesday is a beauty channel created by a professional hair stylist from Canada named Teresa. Although she is a hairstylist and not a makeup artist by trade, the majority of her videos are in-depth makeup tutorials. If you are looking for makeup tutorials that will show you how to achieve a particular makeup look, with simple but fully explained steps, JuicyTuesday is the channel for you. Teresa has made dozens of videos demonstrating how to achieve the most sought after makeup looks, such as a smoky eye look perfect for a night out, a vintage red-lipped Marilyn Monroe-inspired look and even a Britney Spears-inspired look. As if Teresa’s makeup tutorials weren’t great enough, she also often holds contests for those who subscribe to her videos on YouTube, giving them a chance to win a bunch of makeup goods.

Koren Zander, a professional makeup artist in the U.S. for more than 20 years, is the mastermind behind the widely successful beauty channel “EnKoreMakeup.” With all of his educational videos, featuring what were once makeup industry trade secrets, makeup tutorials, product reviews, do-it-yourself projects, behind-the-scene looks at makeup conventions and even Halloween makeup how-to videos, it’s no wonder his channel has over 73,000 subscribers.  Zander’s tutorial videos are not just for the advanced crowd; his directions are so clear and easy to follow that even a complete makeup newbie will be able to achieve the look. These videos include makeup tricks such as how to make homemade lip gloss, how to conceal dark under-eye circles, how to apply individual false lashes and how to conceal tattoos.

Last but not least is professional makeup artist Kandee Johnson, who has posted over 100 makeup, hair and style tutorial videos on her YouTube channel, “KandeeJohnson.” Johnson, according to her Web site, Kandeethemakeupartist.com, has made a name for herself as a makeup artist in the entertainment industry, working for MTV, VH1, CNN and “The Tonight Show.” Her many years of expertise are evident in the numerous theatrical makeup tutorials that showcase advanced techniques and directions for the iconic looks of Johnny Depp in “Edward Scissorhands,” Michael Jackson, Snow White and even an Oompa Loompa. Johnson also offers dozens of simple hair and makeup tutorial videos, such as cutting your own bangs, shaping eyebrows and how to get flawless skin using affordable products. Johnson has a diverse mix of videos, some showcasing fashion tutorials and others giving viewers diet and fitness advice.

Enjolie Esteve can be reached at arts-entertainment@nevadasagebrush.com.

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